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Research papers

Public opinion measurement

This paper presents the way in which content analysis of the Europe-wide written press and television can be applied to study trends in public opinion and in market development, and to evaluate the success of communication policies. The first part...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Ton Broeders, Anna Melich
September 1, 1997
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Citation

Broeders and Melich (1997a, September 01). Public opinion measurement . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/public-opinion-measurement-


Research papers

Panel research in the social, political and cultural sector

In this paper we signalise a growing need for research data in the governmental sphere, non profit institutions and for application in publicity. The nature of the research questions often compels to think of research designs other than the...

Catalogue: Seminar 1978: Social Research in the Public Sector
Authors: Arnoud J.M. Braat, Ton Broeders
Company: GfK
December 1, 1978
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Citation

Braat and Broeders (1978a, December 01). Panel research in the social, political and cultural sector. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/panel-research-in-the-social-political-and-cultural-sector